NEW YORK (Feb. 13, 2007) ndash; Already one of the most trusted consumer brands in the world, GE will soon become one of the hottest names in high-quality digital still cameras.
exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras.
ldquo;We were seeking to enter the digital camera arena and found a perfect partner, rdquo; said Brad Irvine, GE President of Trading and Licensing. ldquo;The cameras from General Imaging are truly worthy of the GE name, representative of GE rsquo;s leadership in technology and innovation. rdquo;
General Imaging Co.
Chairman and CEO Hiroshi ldquo;Hugh rdquo; Komiya said the GE brand comes with instant credibility.
ldquo;GE is a brand that consumers around the world know and trust, rdquo; he said. ldquo;This is a brand known for innovation and technical leadership.
We fully intend to deliver on the GE brand promise and even further enhance the GE brand value. rdquo;
Headquartered in Torrance, California, General Imaging brings together an all-star cast of photo industry veterans. Komiya is a former president of Olympus Imaging Corporation.
Leading sales efforts in North America will be Rene Buhay, a former Vice-President of Global Sales for ArcSoft who had also headed North American sales for both Samsung and Ricoh. Noted industrial designer Takeyoshi Kawano will be the company rsquo;s chief designer. Kawano rsquo;s design credits include the Sony Walkman, the Sony VAIO computer and the Olympus Stylus camera series.
ldquo;Style will play an important part in our product development, rdquo; Kawano noted. ldquo;Consumers are demanding not just advanced features but stylish designs. We rsquo;re responding to that demand with cameras that are a statement of style and at the same time have all the latest technology.
rdquo;
According to Kawano, advanced features such as image stabilization, high ISO sensitivity, and panoramic stitching will be standard on ALL models.
ldquo;With advanced features like this on all our cameras, it will be diffi cult to take a bad photo, rdquo; he said. ldquo;GE cameras will literally change the quality of pictures for today rsquo;s consumers.
rdquo;
Higher-end GE cameras will offer up to 12 megapixels of resolution and 3-inch LCD screens. A photo printer will also be included in the line.
The GE digital cameras will make their debut at the annual Photo Marketing Association trade show, March 8-11, in Las Vegas.
Cameras will be available in North America from mid-April. Shipments to Europe and Asia are scheduled for later this year.
be overwhelming.
ldquo;I rsquo;ve been in the electronics fi eld for many years, and the GE cameras are like nothing I rsquo;ve ever seen before, rdquo; he said. ldquo;Our aim is to be Number 1 in all aspects ndash; quality, technology, performance and value ndash; and these cameras will do that.
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